Last month, Puma roped in Shami as its brand ambassador, joining the likes of Virat Kohli and Usain Bolt on its roster.
'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'
The Association claimed to represent 13 operators, including Mega Cabs, Easy Cabs, Meru Cabs, Tab Cabs, which run their services in several cities across the country.
Uber is facing sharp criticism from fellow taxi providers for not following strict security norms leading to the rape of a passenger in New Delhi.
United States-based cab service provider Uber has landed in another controversy with one of its drivers being accused of molesting a female passenger during a ride to Gurgaon.
The safety net for passengers is focused solely on the terms and conditions for the radio taxi scheme issued by the transport department.
The amendment comes within a month of web-based taxi companies being banned in Delhi, after a taxi driver on Uber's network allegedly raped a finance executive early this month.
Uber said it is conducting a full audit of its verification, rider feedback and support processes apart from assessing its driver screening processes, Ola is getting GPS installed in all its partner taxis.